IPL Wrapped.
A conceptual feature pitch for Cricbuzz — turning a season's raw data into a keepsake fans actually want to share.
The quick brief.
A snapshot before the deep dive.
A goldmine, wasted.
The one-paragraph version, if you're skimming.
Cricbuzz sits on a goldmine of raw data every IPL season. I noticed a massive cross-industry trend — Spotify Wrapped, Google Year in Search — and realised we were missing a huge opportunity to package our data into a digital keepsake.
I researched, designed, and pitched IPL Wrapped to the internal team: a season-end, personalised recap experience. Designed to cure the post-tournament engagement drop-off, create premium sponsorship inventory, and turn our users into organic marketers.
This was a self-driven concept. It didn't ship — but the strategy behind it is exactly how I approach product growth.
Data without a narrative.
Scrolling through apps outside cricket, one pattern kept surfacing — the annual wrap-up. People love seeing a chunk of their life handed back as a story with hard numbers.
Cricbuzz had the exact same raw material — records, milestones, matches tracked. But we were leaving it as raw data. No payoff for the fan.
Package the season's most talkable stats into a highly visual, shareable format — delivered the moment the final match ends.
Part stats, part story.
Two distinct layers, stacked back-to-back so the experience scales from the global spectacle down to your own week-by-week ritual.
The craziest numbers of the season as swipeable cards. The slowest fifty. The tightest chase. The most economical spell. Stats fans already argue about on Twitter — packaged beautifully.
Customised entirely from user behaviour. Most-followed team. Matches tracked live. Prediction accuracy. This shifted the experience from the IPL to your IPL.
Built to be shared.
This couldn't feel like reading a spreadsheet. It needed to behave like social media.
Full-screen swipeable cards. The interaction language Instagram and Spotify already trained users on.
Every card designed to fly straight into an Instagram Story or WhatsApp status without leaving the flow.
Individual stats doubled as premium, non-intrusive sponsorship slots. "Fastest Fifty, powered by ___."
Not a fix. A multiplier.
I didn't pitch this to unblock a broken flow. I pitched it to open three new lanes of value.
IPL drives massive DAU for two months, then engagement plummets. Wrapped gives users a high-intent reason to open the app during the dead period.
Every shared card is free Cricbuzz-branded content on a fan's personal feed. Acquisition without the media spend.
Wrap categories provide highly engaging, premium slots for brand partnerships — moving away from banner ads people already ignore.
Why it didn't ship.
Great ideas still have to fight for engineering bandwidth. Part of being a mature designer is knowing why certain pitches get sidelined — and being honest about it.
As a self-initiated pitch, it had to compete against roadmap items already committed to sponsors and stakeholders.
Sponsorship-led monetisation is a harder sell against features with immediate, guaranteed revenue metrics attached.
The deep personalisation layer needed historical tracking that wasn't fully instrumented at the time.
The pitch missed.
The instinct didn't.
This isn't a dead project; it's a foundational blueprint. I'm bringing this pitch back to the table for next year's tournament, with a heavy emphasis on tracking individual user summaries from day one to deliver a fully tailored experience rather than a generic overview.